String & Story
Our favorite repeat client! We did the initial brand identity design for HollyAnne of String & Story back in 2017 and in 2021 she hired us for a rebrand to reflect the growth and new direction of the company. We started with a brand vision workshop to align on how the business had shifted. We worked in collaboration with designers Klara Cu and Audrey Sylvester.
“String & Story’s mission is to guide more quilters around the world to quilt with confidence. We are particularly passionate about teaching Free Motion Quilting-- a skill that often gets put on a pedestal but one that adds so much freedom and creativity to finishing your own quilts.
The Quilting Rockstar community is truly global and diverse-- representing over a dozen countries, several generations, many backgrounds, all quilting skill levels, and more! We value resilience, authenticity, and bringing a mindset of joy, compassion, and abundance to everything we create. It is our delight to bring this community together to stitch.”