Easyl Engraving

When the team at Easyl approached us, they had a great idea to start an engraving business and a deep sense of who they wanted to be in that space. They were however missing a name for their business. We began our engagement with a naming workshop, where we took a deep dive into the competitive landscape and dreamt alongside the company’s three founders.

The name Easyl emerged out of “easy laser” and the thought of their products as their customer’s easel, a place where they could make any kind of mark they wanted.

Once we had a name, we got to work on the branding itself and applied that across some basic business materials so they could hit the ground running, serving customers all over the world from their workshop in Huntsville, AL.